Let’s be real. Digital marketing can be a maze. You’re heading in one direction, feeling confident about your strategy, and then all of a sudden you hit a dead end.
As entrepreneurs, we understand how many pieces go into developing a clear, effective, and affordable digital marketing strategy. To put those pieces together (and become a better entrepreneur while you’re at it), you should consider having a digital marketing coach on your side.
What is digital marketing coaching?
The world of online marketing is always evolving. In fact, 76% of people feel that marketing has changed more in just the past two years than it did over the previous fifty years. The job of a digital marketing coach is to know these changes like the back of their hand and understand exactly how to implement them for your marketing strategy.
But a coach’s main goal to accelerate your success. They want to increase your visibility online, expand your audience, and boost client conversions. With so many places to promote your brand, marketing coaching provides a blueprint for navigating the digital waters. Plus, a coach will help you tailor a marketing strategy to your specific tone and target customer.
Simply put, digital marketing coaching gives you the tools to spread the word effectively, while teaching you how to be a confident entrepreneur in the marketing arena.
How does digital marketing coaching work?
A digital marketing coach works directly with you and your team to give you a marketing strategy glow-up. They offer advice and support for any online marketing-related questions, while helping you to build strong campaigns and platforms.
A coach will also counsel you on the marketing techniques that will work best for your business. These can include:
- Launching a top-notch social media strategy.
- Setting up effective digital advertising campaigns.
- Developing your website and e-commerce platform.
- Optimizing your SEO for better results.
- Using analytics to increase your return on investment.
- Creating appealing and click-worthy digital content.
- Earning more reviews and listings online.
At Followbrands for example, our digital marketing coaching services are available by email 7 days a week and 365 days a year. If our clients need to bounce ideas off a marketing professional or discuss in-depth changes to their strategy, our team is there when they need it most.
Whether you’re curious about that cool new platform or confused about the difference between reach and impressions (don’t worry, you’re not alone), a digital marketing coach will guide you every step of the way.
What are the practical benefits of digital marketing coaching?
Every entrepreneur has their own superpower. Some are brilliant speakers. Some are a whiz with numbers. But when it comes to marketing, most entrepreneurs hit a bit of a pain point.
The truth is, 46% of small business owners don’t have a business degree. That means most small business owners built something awesome from the ground up with no formal marketing training at all.
As entrepreneurs ourselves, we appreciate the hustle. We also know how difficult and time-consuming it can be to create a solid (and consistent) marketing strategy. That’s where the practical benefits of marketing coaching come in.
Save time and confusion
By investing in a digital marketing coach, you take the stress and confusion out of the marketing process. Instead of learning quality digital marketing by yourself, you can fast-track your business growth and gain expert insight along the way.
Gain access to resources
A coach can also provide access to helpful resources. At Followbrands, our digital marketing Toronto coaching program contains community groups for you to engage with other entrepreneurs. We also provide free templates, checklists, and presentations to streamline your marketing efforts. Plus, our live webinars and Q&A’s offer an informative space to speak directly with professionals.
Become a better entrepreneur
By working with a digital marketing coach, you’ll not only gain the tools and know-how to be a better marketer. You’ll have a deeper understanding of what makes your business amazing.
When you restructure your marketing strategy, you learn things you never knew about your brand, your customers, and the messaging that makes your product or service shine.
And by demystifying the wild world of digital marketing, you might even enjoy the process. Trust us – when you have a coach on your team, marketing becomes a lot more fun.
Want to learn more about Followbrands and our monthly digital marketing email-based subscription coaching? Find all the details here and get in touch if you have any questions!